".. when economists discuss incentives, they should broaden their focus.
A considerable and growing body of evidence suggests that the effects of incentives
depend on :
how they are designed,
the form in which they are given
(especially monetary or nonmonetary),
how they interact with intrinsic motivations and social motivations,
and
what happens after they are withdrawn.
Incentives do matter, but in various and sometimes unexpected ways."
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nudegenomics 101
"choice archetects" marvelously horrid term eh ???
